Creating a 20/20 Vision for Your Chatbot, Virtual Agent & Live Chat Strategy
With 2020 identified as the year customer experience will overtake product and price as the number one way by which companies will differentiate themselves, it's more important than ever to effectively serve and engage customers across touchpoints. This means offering end-to-end engagement that blends self-service and human-assisted support options.
However when it comes to creating a successful chatbot, virtual agent and live chat vision, there's no one-size-fits-all approach. This 2020 guide will help you get started on your unique vision with:
- Three steps for creating a successful chatbot, virtual agent and live chat strategy
- A checklist for selecting and partnering with the right vendor
- Tips for using existing chatbot projects and live chat transcripts to jumpstart your vision
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